HARRISBURG, N.C. — Hardee’s is collaborating with legendary former NASCAR driver Richard Petty to spotlight one of its hand-breaded chicken sandwiches.
Monday, Petty surprised customers at the Hardee’s in Harrisburg on Highway 49 and he greeted them with “The Bird.”
“Hardee’s has always had a special place in my heart because it feels like a bite of home,” said Petty. “I have been a true fan of Hardee’s for years, so teaming up to celebrate this delicious Hand-Breaded Chicken Sandwich is a real treat for me! Plus, I’m looking forward to joining Hardee’s in giving ‘The Bird’ a whole new meaning and surprising some deserving fans here in North Carolina this summer.”
The hand-breaded chicken platform launched last summer in the midst of the “chicken wars.”
It features the hand-breaded chicken sandwich, hand-breaded chicken biscuit and three-piece hand-breaded chicken tenders™ with hot honey sauce. This summer, these three craveable builds are back in the spotlight.
Members of My Rewards™, the brands’ loyalty program, can enjoy a delicious BOGO deal when they buy one hand-breaded chicken menu item through the app and get a second hand-breaded chicken menu item for $1. New members that join My Rewards can also get a free hand-breaded chicken sandwich with purchase with an exclusive in-app offer for signing up.